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Brand Manager, Social Media

About us

Dorel Juvenile, a segment of Dorel Industries, Inc. (TSX:DII.B, DII.A) is a world class juvenile products company. Dorel Juvenile’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi and Tiny Love, complemented by regional brands such as Cosco, Bébé Confort and Infanti. Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide. We are continuously extending our leading market position and believe team spirit, personal drive, and accountability can make a real difference in achieving the sustainable growth essential to our future. We research, design, develop, and test our products in-house, giving employees opportunities to gain inter-departmental experience. Our aim is to introduce and grow talent at all levels of our organization. Our global organization and our international supplier and customer base, allow employees to collaborate with juvenile colleagues and partners from all over the world. Working at Dorel Juvenile means having a real impact on people’s lives. Come join our team…together we care about the precious lives of children.

Your mission

We are seeking a Social Media Manager to maintain and grow our social networks for the portfolio of Dorel Juvenile Group USA brands. As a social media manager, you will update social networks and curate content to drive engagement and gain earned media exposure. You will also create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, you will maintain an active social presence and reply to customer inquiries. Reporting into the Head of Brand Marketing, this social media maven will be successful through close collaboration with product marketing, channel marketing, external agencies and legal teams to align company messages, promotions, and goals. Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness

Key responsibilities

• Oversee day-to-day management of campaigns and ensure brand consistency • Create, maintain, and grow new and existing social networks, including Facebook/Instagram, Pinterest, YouTube, Twitter, Snapchat, LinkedIn and emerging players • Manage company blog and editorial calendar that aligns with social updates • Monitor social media progress using web analytic tools • Incorporate optimization strategies, analyze data, and research the best ways to increase traffic • Review the success of campaigns and develop ways to improve • Plan paid social media advertising strategies and budgets • Secure new media partnerships • Drive engagement with social media influencers • Resolve customer issues through social media • Create engaging written and visual content for blog • Research new media platforms, trends, and industry opportunities • Provide feedback from social media trends and research; relay it to business strategists • Write effective, concise copy for multiple platforms, websites, and social networks

Your profile

• Excellent verbal and written communication skills • Bachelor’s degree in marketing, PR, or related field • Four years of social media management experience • Experience with SMMS Platforms, Social Studio preferred • Knowledge of Photoshop, Illustrator, Google Analytics and DCM • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) • Knowledge of Search Engine Optimization (SEO) best practices • Experience with technologies and best practices for web design, web production, and creative design across multiple platforms • Excellent analytical and time-management skills • Strong project management skills with the ability to supervise multiple projects

Are you ready to grow with us?

The people behind our products and brands make Dorel an even stronger company. We are extending our leading market position and believe team spirit, personal drive and accountability can make a real difference in achieving sustainable growth. This is essential to our future. We invite you to grow with us!


Want to work with us?

Apply now


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