Celebrating records at the PBC Baby Expo in Perth & Adelaide, Australia
Our team is looking back at successful weekends at the PBC Expo in Perth and Adelaide, Australia. In March, we attended Australia´s biggest parenting event in Perth in collaboration with our retail partner Babyroad. In April, we joined forces with UppaBaby, Baby Junction, and Bambini Prams in Adelaide.
Read on for interesting recaps of both exhibition weekends.
The PBC Expo
The Pregnancy Babies & Children´s Expo is known for being Australia´s largest, as well as the World´s longest-running parenting event. It is a trusted source for parents and parents-to-be, looking to receive helpful information from experts and to get to know the best and latest products in the industry.
Each year, the PBC expo hosts around 12 events across Australia, most of which Dorel Juvenile Australia is represented at. It is an invaluable opportunity to directly connect with consumers, strengthen consumer relationships, and drive brand awareness.
Celebrating successes
The team reported fantastic weekends engaging with parents, selling products, and adding new consumers to our Dorel Juvenile family. In Perth, we were pleased to welcome a total of around 5000 people to our stand and are thrilled to have celebrated a record weekend of sales.
The following PBC expo in Adelaide was a continuation of the outstanding weekend in Perth. Our Dorel Juvenile Australia Team fostered great relationships with the pram partners and was proud to see the Maxi-Cosi Mico 12LX capsule displayed at every pram stand at the exhibition. Both the pram companies and Baby Junction were a huge support with outstanding sell-through of our car seats.
Our compelling product range
The Perth and Adelaide crowds loved our stunning range of products, both from Maxi-Cosi and Mother´s Choice.
Maxi Cosi Mico 12 LX Baby Capsule
Our Mico 12 LX baby capsule is the lightest fully-featured baby capsule on the Australian market. Suitable for newborns with low birth weights, to 12-month-olds.
Maxi-Cosi Mico 12 LX makes your life easy and transitioning your baby in and out of a car becomes a breeze. You can now pair the NEW Mico 12 LX with most leading stroller brands, so let the adventures begin!
Offering amazing safety with Air Protect® and first-class comfort with bamboo-wicking fabric, the Mico 12 LX is packed with style and features you’ll love.
The Pria LX convertible car seat is suitable for newborns to approximately 4 years of age and includes our world exclusive SMART Guide® top tether guide, making this seat safer and easier to use every day. Pria is the most compact car seat on the Australian market ensuring a comfortable and easy 3-across fitment in most cars.
You’ll love the easy installation with our SMART Lock® system, ensuring a secure fitment every time. Our patented Air Protect technology offers head protection whilst our premium fabrics, 3D mesh and air ventilation will keep your baby comfortable all year round.
The all NEW Pria LX G-CELL convertible car seat is suitable for newborns to 4 years of age (approx). You’ll love our Australian-designed and engineered SMART Guide® top tether routing system and SMART Lock® installation system, making travel safer. Every day.
Pria LX G-CELL provides head and torso protection with our trusted and patented Air Protect® and G-CELL® side impact technology. Premium fabrics featuring Cool Baby Wicking, 3D mesh and air ventilation will keep your baby comfortable all year long. The plush and quilted newborn insert provides added comfort and elevated design to your car seat.
The Adore AP Convertible Car Seat ensures top safety and comfort for children aged 0-4, equipped with Air Protect technology for advanced side impact protection and 'Cool Baby' fabric for moisture control. ISOFIX compatible for secure installation, it features a three-position recline and easy adjustment system to accommodate your growing child. Effortless to install with a rebound bar and machine-washable covers, it includes an infant insert, making travel easier and providing peace of mind.
Mother`s Choice Ascend 0-8 years
The Mothers Choice Ascend Convertible Car seat is designed for use from birth up to 8 years of age.It allows for extended rearward facing for up to 30 months or until the child reaches the first height marker. Once the seat is forward facing, the inbuilt harness is used all the way up to 8 years of age.The easy adjust headrest adjusts the harness height and width automatically as your child grows so there is no need to rethread the harness.Packed with excellent features, the Mothers Choice Ascend is the perfect choice for growing families as it’s the most compact 0-8 car seat in the market.
Introducing our retail partners
Babyroad is a family-owned Australian baby store based in Western Australia. With 22 years of experience, they are a trusted source for products supporting pregnancy, birth, and beyond. Parents and parents-to-be can order from their Australia-wide online store or visit their large showroom in Perth.
Baby Junction is a family-owned and operated Australian business based in Adelaide, South Australia. The owners Brooke and Kim have owned the business for 15 years. Brooke is a Qualified Fitter offering hiring services for Capsules and carries both our Mico 12 and Mico Plus.
We also teamed up with our lovely friends UppaBaby and Bambini Prams, who specialize in high-quality baby products, and have built strong relationships with them. Our wonderful consultants work on the stands selling bundles of our products and their prams.
We are fortunate to be working with great partners who are being excellent brand ambassadors for our brands.
Our wonderful experts on-site
Our experts on-site truly embody our mission to Care for Precious Life with the shared purpose of making parenting more fun, enjoyable, easier, and safer.
If you did not have the chance to meet us at the PBC Expo in Perth or Adelaide, we invite you to explore our parenting products and solutions on our Maxi-Cosi or Mother’s Choice website. We are here to support you on this beautiful journey of life!
